Retail price optimization with full control and transparency
Syntphony Pricing Management is an AI-powered pricing solution that helps retailers define and execute their pricing strategy across headquarters, physical stores and digital channels. Built on a business rules engine enhanced by AI, it analyzes margin goals, competitor positioning and psychological pricing to recommend optimal prices at item, attribute and category level. Retailers can simulate scenarios, anticipate market reactions and validate every decision with full traceability, replacing Excel files and outdated ERP processes with one consistent pricing model.
- Consistent pricing everywhere: One pricing model keeps prices coherent across formats, stores and channels.
- AI-driven price proposals: Optimal prices based on margin targets, competitor indexes, elasticity and customer sensitivity.
- Simulate before you act: What-if scenarios show the impact on margins, revenue and operations before prices go live.
- Control with traceabilbity: Approval flows and margin monitoring keep every price decision transparent and auditable.
Core capabilities
Our custom-fit solution gives you control and flexibility adapting to your architecture, timelines and existing technology constraints.
Forecasting & optimization with AI
Multi-model AI forecasts sales and margins, then calculates optimal prices for each strategic objective.
In-store pricing & user profiling
Lets stores manage local items independently, with access profiled by role, store and merchandise structure.
Insights & elasticity
Item-level elasticity and price range analysis based on historical data, ready to use in pricing rules.
Price management
Automatic or manual price management based on business rules, price lists and competitor positioning.
Price scheduler
Plans price changes with a calendar and capacity model per store to avoid overloading store operations.
What-if analysis & simulation
Analyzes the impact of changes to price lists, rules, constraints, rounding and store relocations.
Product Highlights
Automation
Rule-based automatic price proposals.
Positioning
Competitor price indexes and positioning rules.
Simulation
What-if analysis before prices go live.
Elasticity
Item-level demand response to price changes.
Forecasting
Multi-model AI sales and margin forecasts.
Optimization
AI-optimal prices for each business goal.
Scheduling
Store-by-store price change planning .
Consistency
Coherent prices across formats and channels.
How it drives value
Business Impact
Higher margins
AI-optimized prices protect profitability even in volatile, inflationary markets.
Stronger competitiveness
Real-time competitor positioning keeps prices attractive in every area.
Consistent pricing
Coherent prices across formats, stores and channels build customer trust.
Productive stores
Scheduled price changes reduce workload and improve in-store price execution.
Faster decisions
Simulations and forecasts replace spreadsheets with data-driven pricing choices.
Insights
Pricing Management | Use Case
We help you analyse margin targets, competitive positioning indices and psychological pricing to drive decision making at item, attribute and category level.
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Carrefour | Case Study
Carrefour needed its pricing management process to be effective and transparent while ensuring consistent pricing across all sales channels.
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Pricing Management | Brochure
Smarter pricing, better profits. Mastering market dynamics with precision pricing strategies, maximizing the profitability of retail stores.
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Learn moreTurn pricing into your most profitable retail decision
Define, simulate and execute your pricing strategy from one AI-powered solution. Protect margins, react faster to competitors and keep prices consistent across every store and channel.