NTT DATA, a global leader in AI, digital business and technology services, announced that it has been named a Major Player in the IDC MarketScape: Worldwide Insurance Customer Experience Platforms 2026 Vendor Assessment (Doc #US54121226, August 2026). The IDC MarketScape evaluates leading customer experience (CX) platform vendors serving the insurance industry based on their capabilities and strategies.
According to the IDC MarketScape, “NTT DATA's CX positioning for insurance centers on Syntphony, a branded portfolio of roughly 12 curated software assets offered as SaaS or deployed in client cloud environments, supported by approximately 1,000 dedicated staff, and deployed across more than 30 countries and more than 100 accounts”.
The IDC MarketScape also states that “Key insurance-relevant components include Syntphony Conversational AI (agentic, multichannel customer engagement), Syntphony Knowledge Search (agent-assist and self-service retrieval across disparate data sources), and Syntphony Insurance Cloud Migration (legacy system modernization accelerator)”. These assets are bundled with consulting, managed services, and business process services rather than sold as standalone software licenses.
“We believe being named a Major Player by IDC MarketScape reinforces our strategy of bringing together deep insurance expertise, Syntphony portfolio, and approach to secure, domain-specialized AI for customer experience transformation”, said Pedro Javier López, NTT DATA Partner and Executive Director in the Global Assets Unit.
Our ambition is to help insurers create more intelligent and personalized customer experiences while addressing the security, regulatory and technology requirements needed to bring AI into production at scale.
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
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