NTT DATA, a global leader in AI, digital business and technology services, announced it has been named a Leader in IDC MarketScape: Worldwide Sustainability Strategy Services 2026 Vendor Assessment (Doc #US54128926, June 2026). NTT DATA was previously positioned as a Major Player in 2023 for this market.
According to the report, “NTT DATA’s strengths include the integration of strategy advisory with proprietary technology assets, a global delivery model that has not been fragmented along regional lines, the explicit application of the firm’s own sustainability methodologies to internal operations, and a partner ecosystem that includes both major hyperscale cloud providers and specialized ESG software vendors.”
The IDC MarketScape states “it should also be noted that, compared with other vendors in this market, the internal investment of NTT DATA in growing in its services and technology offering puts it on par with other, larger firms, leading to a fast-growing and agile services portfolio.” The IDC MarketScape highlights that “Prospective buyers will also find that the firm’s asset-led model can shorten time to value relative to advisory-only providers”.
NTT DATA leadership has indicated that the next phase of growth will come less from head count–linked revenue and more from asset-based business and outcome-linked engagements. In fact, technology and digital enablement is a central feature of the NTT DATA’s sustainability proposition, which leverages its end-to-end platform Syntphony Beyond Net Zero.
Syntphony Beyond Net Zero
Technology and digital enablement is a central feature of NTT DATA’s sustainability proposition. Syntphony Beyond Net Zero includes a Syntphony Carbon Insights module including an ICT carbon calculator (devices, applications, cloud, AI, datacenters, and networks), a corporate carbon calculator, and a real estate calculator. A second module, Syntphony Environmental Markets, is a blockchain-based platform enabling ESG compliance and sustainable project funding through flexible environmental credit generation across carbon, water, energy, and biodiversity assets. And a third module, Syntphony Natural Capital, enables organizations to assess, value and manage their interactions with nature, supporting regulatory alignment and strategic decisions through geospatial data and recognized sustainability frameworks.
Buyers seeking to codevelop, operationalize, and track a sustainability strategy will find NTT DATA as a strong partner because of its combined consulting and implementation support, particularly where reporting platform deployment, carbon calculation tooling, or value chain traceability is part of the desired outcome.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
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