NTT DATA, a global leader in AI, digital business and technology services, announced that Gartner has recognized NTT Data in the 2026 Gartner® Magic Quadrant™ for Digital Technology and Business Consulting Services.
According to Gartner, “The consulting market is being rearchitected around AI-first, outcome-anchored, platform-enabled delivery. Growth will be strongest where providers couple credible IP, deep ecosystems and security-embedded execution with commercial structures that share accountability for results.”
In this sense, NTTDATA leverages Syntphony, an AI-driven composable asset platform designed to accelerate digital transformation through reusable, AI-enhanced solutions, helping clients reduce time to value while improving scalability and efficiency.
Syntphony constitutes the foundation of NTT DATA's asset-based consulting model. Syntphony brings together cross and industry-specific assets and AI capabilities that enable organizations to leverage agentic delivery. By combining consulting expertise with modular digital assets, Syntphony helps organizations accelerate innovation while maintaining the flexibility to adapt solutions to their specific business needs.
Gartner report also states that “The evolution of service provider offerings is tightly linked to IP strategies and ecosystem alliances. Providers are industrializing consulting IP into AI-enabled platforms that encode patterns, data, benchmarks and workflows”.
In our view, NTT DATA is fully aligned with this strategy, as Pedro Javier López, NTT DATA Partner and Executive Director in the Global Assets Unit, declares: "We believe the Gartner recognition of NTT DATA validates our long-term strategy of combining consulting expertise with AI-driven digital assets that help clients accelerate transformation, adopt AI at scale, and create measurable business value."
As enterprises increasingly seek outcome-driven consulting engagements supported by AI and reusable intellectual property, NTT DATA continues to invest in expanding the Syntphony ecosystem to help clients modernize operations, build intelligent digital experiences, and achieve measurable business outcomes.
For more information, Gartner subscribers can find the full report here.
We believe the Gartner recognition of NTT DATA validates our long-term strategy of combining consulting expertise with AI-driven digital assets that help clients accelerate transformation, adopt AI at scale, and create measurable business value.
Disclaimer
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner, Market Guide for Loyalty Program Vendors, Brad Jashinsky, Halle Stern, 27 May 2026.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
Visit us in nttdata.com.
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