Revolutionizing Customer engagement and Loyalty with innovative, integrated solutions.

A man showing a promotion in his smartphone to a woman working as a cashier in a store who is holding a barcode scanner

Innovative, real-time, multi-pronged strategy to deliver highly personalized experiences.

Loyalty offers tools to develop any loyalty strategy in various sectors. Traditional points-based strategies can be defined, as well as incorporating gamification dynamics and new experiences to incentivize customers. This allows for an orderly transition between different strategies over time.

Designed from the ground up in the cloud, the solution integrates all the necessary loyalty tools. It supports multiple simultaneous loyalty programs, each with its own rules and membership levels, all in real time and offering a multi-channel and innovative customer experience.

Loyalty managers can monitor results in real time, allowing immediate adaptations to increase program efficiency.

The modularity of the solution allows for a high level of customization in the experiences offered to customers. This includes not only the design of the experience and the personalization of rewards, but also a detailed management of the value of these rewards. All this with the aim of integrating redemption into the loyalty strategy.

Integrations

Loyalty integrates naturally with leading CRMs and marketing automation tools such as Salesforce and Adobe. This integration allows to combine segmentation, customer communication and social media monitoring capabilities, ensuring constant proximity to the customer.

All modules available in Loyalty integrate with each other and with other solutions in the Syntphony ecosystem, resulting in reduced time to market and increased profitability.

Partnership management

Our platform allows the implementation of loyalty programs with our clients' strategic partners. This facilitates the establishment of alliances that translate into common strategies, benefiting all parties involved. In addition, it offers the possibility of sharing program costs, thus optimizing resources and maximizing benefits.

Accompaniment

Loyalty, as part of Syntphony Commerce & Payments product of NTT DATA, offers its clients complete support in the design of loyalty strategies and customer experiences. This service is part of our portfolio and is designed to help companies develop effective loyalty programs.

In addition, we can participate in the analysis of information, review of processes, definition of metrics and all aspects necessary for the implementation and management of the loyalty program.

Main Modules

Gamification

Incorporates game dynamics into the loyalty strategy. Including elements such as levels, challenges or missions, medals, ranking to offer different unique experiences, personalized to the customer and aligned with their values.

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Loyalty programs

Supports the implementation of the complete loyalty strategy, even allowing the management of multiple simultaneous loyalty programs, each with its own rules and definitions. It allows the management of classic programs based on points and coupons, but also with much more advanced dynamics such as levels, automated rewards, or definition of rules for allies.

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Partners

Engaging and managing alliances with external partners helps to find loyalty synergies that also help us to make our program more efficient, as partners can help defray part of the cost and help to give extra value to our program.

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Payment with Points

Allows you to manage the rules for the use of the rewards received, allowing you to customize the point value as much as possible by means of business rules.

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Promotions and Coupons

With this module you can define rewards in the form of coupons. Both the complete management of the classic coupon, as well as automated experiences without the intervention of the point of sale for redemption.

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Real time marketing

It enables the generation of business rules based on customer attributes and behaviors that are evaluated in real time and allow the generation of fully personalized experiences. Comprehensive rewards management helps to enhance customer reputation and loyalty.

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A symphony for Commerce

Retail solutions are no longer just about payments. Our Cloud Solution for Commerce integrates the best of Syntphony Loyalty, Sales & Payments to improve business performance.

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Benefits

Highly personalized and innovative experiences

Borderless strategy

Real-time strategy adaptation

Optimize loyalty solution for every channel

Personalize redemption as part of your strategy

Optimize loyalty solution for every channel

Implement your strategy without the need for technical knowledge

Operation with data confidentiality guarantees

Scalability on demand without delay

No interruptions

End-to-end

Reliability

Features

Multi-entity-Multi-program

Manage multiple entities and loyalty programs simultaneously, allowing companies to maintain multiple programs with unique rules and membership bases.

International compatibility

The platform is widely internationalized at a technical level, supporting multiple languages, and regionally specific formats in numerous countries, facilitating local implementation and integration with third parties in any country.

Modular

Embrace flexibility with our modular approach, which allows companies to tailor loyalty programs to their specific needs and scale effortlessly as requirements evolve.

Flexible / Scalable

Scale seamlessly with our flexible and scalable platform, easily integrating third-party solutions to enhance functionality and meet evolving business demands.

Real-time trading

All platform operations carried out on the online engine are executed in real time, facilitating the adaptability of the strategy and improving the user experience.

An omni-channel platform experience

Seamlessly connect with multiple channels, whether owned or third-party, to deliver a consistent omni-channel experience that meets the diverse needs of today's consumers.

Ease of implementation

The modules offered are managed through an intuitive BackOffice that requires no technical knowledge to configure.

Easy integration

Simplify integration with various systems and applications, leveraging APIs to streamline enrolment processes and improve the overall customer experience.

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The potential of coming together

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Joint Loyalty

Include partners to collaborate in the loyalty strategy by complementing services and rewards. The ability to manage multiple loyalty programs simultaneously allows for seamless collaboration between partners, each with their own role to play.

End-Customer Loyalty

Increase customer satisfaction and loyalty by implementing customized loyalty programs designed to attract and retain end customers. Loyalty enables companies to create personalized experiences that foster long-term relationships, resulting in increased customer lifetime value and brand advocacy.

Loyalty of the sales channel

Strengthen relationships with sales channels, including distributors, retailers and partners, by implementing loyalty programs that incentivize desired behaviors and drive mutual growth. Loyalty enables companies to optimize channel performance, improve collaboration and achieve shared goals.

Gamification

Drive engagement and participation by gamifying loyalty programs, leveraging elements such as challenges, rewards and leaderboards to motivate desired behaviors and foster a sense of achievement. Loyalty transforms mundane transactions into interactive experiences, enhancing customer satisfaction and loyalty.

Membership Levels

Offer tiered membership levels within loyalty programs to recognize and reward different levels of engagement and loyalty. Loyalty allows companies to implement tiered structures that incentivize customers to advance through levels, unlocking exclusive benefits and privileges along the way.

Employee Loyalty Program

Foster a culture of loyalty and engagement among employees with customized loyalty programs designed to recognize and reward outstanding performance, tenure and contributions. Loyalty helps companies improve employee satisfaction, retention and productivity, driving overall organizational success.

Trust Center

Consult all the security documentation, privacy measures, certifications and standards of our products.

Visit the Loyalty Trust Center

We want to hear you

We want to help you generate the best solutions to grow your business. Let us know and we'll arrange a demo so you can experience how our Syntphony ecosystem of products works.

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